Ethical commerce refers to a practice that focuses on environmental and social issues directly related to a company's operational and financial performance. It is distinct from corporate social responsibility (CSR), which is more about social accountability without necessarily being integrated into daily operations. Sustainability, on the other hand, emphasizes meeting present needs without compromising future generations. Ethical commerce is increasingly important as consumers demand higher standards of transparency and accountability from brands.

Technology plays a crucial role in supporting ethical commerce by enabling companies to gather and analyze data related to their environmental impact and social practices. For instance, IoT services can connect various systems in the supply chain to provide transparency in carbon footprints. Additionally, worker voice technologies can facilitate anonymous feedback from employees, helping to uncover human rights issues. By utilizing AI and blockchain, companies can enhance trust and accountability in their operations.

Providing transparency in product sourcing helps to rebuild consumer trust, which is essential in today's market. By sharing information such as carbon footprints and fair employment scores through tools like QR codes, companies can educate consumers and encourage demand for ethically produced products. This level of transparency can reshape how consumers evaluate the social and environmental impact of their purchases, ultimately fostering a more ethical marketplace.